Journal of Visualilzed Experiments (JoVE) Featured in the Boston Business Journal

Boston, MA (PRWEB) July 2, 2008 -- JoVE, an online video-publication for biological and biomedical researchers was recently featured in the Boston Business Journal. The journal provides information on the latest breaking business news in Boston.

The article "By JoVE, scientists posting research videos on Web" describes the new video-based approach to scientific communication taken by the Boston-based start-up. "The goal: to give researchers the means to duplicate scientific processes by letting them see the process in action," wrote Boston Business Journal. The co-founder and CEO Moshe Pritsker believes this can be achieved by filming experiments in research laboratories at leading academic institutions and publishing the resulting videos online. The JoVE site currently includes 200 videos thus far, and about 15 are added each month. Many videos come from labs at Harvard, MIT and other big-name institutions.

The online journal is free to users and JoVE hopes to bring revenue through advertising and partnerships with other scientific publishers looking to build online-video content, as an add-on value to their traditional text article. Although the company has generated little revenue, 30,000 unique visitors, mainly scientists from USA and Western Europe, come to the site every month to watch videos that can help them to accomplish their experiments. To spread the word about JoVE, the founders Moshe Pritsker, Nikita Bernstein and Klaus Korak have relied on word-of-mouth, email notifications and academic conferences.

For more information about the Journal of Visual Experiments, visit www.jove.com.

About the Journal of Visual Experiments:

The Journal of Visual Experiments (JoVE) is a peer reviewed, open access, online journal devoted to the publication of biological research in a video format. JoVE was established as a new open-access tool in life science publication and communication, with participation of scientists from leading research institutions. JoVE takes advantage of video technology to capture and transmit the multiple facets of life science research. Visualization greatly facilitates the understanding and efficient reproduction of both basic and complex experimental techniques, thereby addressing two of the biggest challenges faced by today's life science research community: Low transparency and poor reproducibility of biological experiments and time and labor-intensive nature of learning new experimental techniques.

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